Internet provides you with a set of equipment is a rich interaction with your audience. When small businesses and the websites they design time and money to spend on performance of the burden of production. As important as those things are, and how the material is written that the biggest difference. The quality of your content and user base has been established following ten best practices has increased.
1. Simplicity : All material should be brief. Exaggeration unnecessary waste of time, both you and the customer. Emphasis should be given priority in fact ornate language.
2. Reference : effective piece of content at the center of every one agenda, one living in the heart of the pitch content is implied. In this context need to be loud and clear to the user initially. The following reference material is moving us in accordance with the pitch.
3. Short : the average reader's attention about the period is 5 seconds. The limited space of time we give information to users quickly and efficiently in their need for attention. Stating it very clearly and with relevant information can be used by as few words as possible. As a rule of thumb, an initial draft and then go back to write a later time to edit. Help you to edit content in each cycle abscess should not delay its minimum below skimping on facts.
4. Consistency : every one of your pages in a website must meet one character. Site content is that when different authors will be adopted a common style is the best guide for cooperation. Formatting style guide, should be brief and other site documents adopted by the conference. This helps give the user a sense of belonging as the user scans the website.
5. Myth : Users answer a compelling image and more of the same size for a text box. Wherever possible, use relevant graphics content. It also helps the user's attention before they actually go through the captured content. Is particularly effective in increasing the brand recall. Is a recurring set of images that the organization reflects the core values of one ad is very effective.
6 Headlines : headlines and content user-friendly visual isolation in making efficient use webpage is a long way. A cursory scan, the user will be able to offer him understand what webpage / must read further on it.
7. Make a good first impression : a clean and smart landing page is important to gain user attention laid out. Links to relevant content should be visible so make sure that the user is on the website. Research shows that a user's eyes scan hotspots on a webpage more often than others. These hotspots are lying on the periphery of a page. Understanding the dynamics of this process can increase your sites potential.
8. Search Engine Optimization (SEO) : appropriate use of keywords to increase search engine visibility. Care for the search engines such as frown on content should be taken to avoid overusing keywords and can be flagged off. As for original content around keywords as possible should be made to fit. Besides the use of keywords, many other factors that determine PageRank are a search engine. Internal cross linking website, and adding external websites and add meta, HTML tags, all do help increase search engine page rank.
9. Tense active : user-friendly response when content is more attractive. "We decided to" work better decided "it was kind of language." It gives a sense of personal contact user being involved in the process. The website provides for interactivity. More action to the user through the site encourages participation, for a long period remaining on the user's web page is more likely.
10. Your audience : the appropriate target audience for the various categories to suit your site is very important to know. College students to be aware of the Board of Trustees should be addressed separately from voice tone.
These systems use an active will help increase your website traffic. With time they will become the power of habit.
